Why struggle writing audience-connecting content when you could just yap into your phone and let me handle it?
You can help authors craft fanart worthy characters, fix plot holes, and launch bestsellers. Your expertise is rock solid, your results speak for themselves, and your current clients absolutely adore working with you.
But you still feel a disconnect between you and your audience.
You send emails into the void and wonder if anyone actually cares. You post content that feels helpful but hollow.
You show up online and it feels like you're talking to strangers who know your credentials but nothing about who you actually are.
And in the book world? That disconnect hits differently.
Because writing is personal. Publishing is vulnerable.
Authors aren't just looking for someone with the right qualifications, they're looking for someone who gets why they've been carrying around the same plot idea for three years but still haven't written chapter two. Someone who understands the absolute heartbreak of cutting 10,000 words you actually loved because they didn't serve the story.
You ARE that person. You live and breathe this world. But somehow the passionate, slightly unhinged book nerd in you vanishes when it’s time to write content.
But instead of sharing how you once spent hours rearranging your bookshelf by publication date only to hate it ↓
You post generic tips about "staying organised as a writer."
Instead of confessing you’ve binged the same romance series thrice and can’t let go of book two’s plot hole ↓
You stick to posting safe industry opinions that could've been written by anyone.
Instead of sharing your secret spreadsheet of tropes, plot twists, and marketing hooks you track religiously ↓
You default to the same industry hacks everyone else shares.
But people don’t connect to Googleable tips. They connect to you.
Which means they need to see the actual human behind the brand.
Your stories of disastrous dates, your love for the oxford comma, your dreams of becoming a coastal cowgirl, your secret ranking of which pens actually write the best, and all the books you’ve added onto your TBR this week. They want to step into your world and see who you really are.
So, what if I told you that you could literally talk your way to much personality-packed, story-driven content?
What if instead of staring at blank pages, trying to conjure up a semblance of enthusiasm to just get your written content done, you could just…talk?
And then—and here’s the best bit—someone else turns your yaps into some super cool, audience connecting written content for you.
Well get your eyeballs on this…
Content Writing Retainer
At the start of each month, you tell me your content topics—book launches, behind-the-scenes editing bits, the random life stuff.
I take all of that, plus any other thoughts and stories you’ve randomly shared in our general chit chats, and spin it into emails and blogs that sound like you, feel like you and build the kind of connection generic “tips and tricks” never will.
Here are the tiers ↓
[TIER ONE]
Notes
You want your emails to feel like a group chat update. The kind your audience actually get excited to open, rather than skim and delete when they realise its another ‘availability’ email.
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→ 2 emails/month
→ Subject + preview lines per email
→ 1 round of revisions
→ Slack communication
Price: £399 p/m
Timeline: 3 month minimum retainer
[TIER TWO]
Letters
You want emails and blogs that let you stretch out a bit. To have more space to dig into the stories, thoughts and behind-the-scenes content that your audience wants to see.
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→ 2 emails/month
→ Subject + preview lines per email
→ 2 blogs/month
→ 1 round of revisions
→ Slack communication
Price: £849 p/m
Timeline: 3 month minimum retainer
[TIER THREE]
Conversations
You want weekly convos with your audience through extra emails and blogs—chatting, joking, storytelling—forming friendships and fully stepping into your ‘main character’ business owner era.
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→ 4 emails/month
→ Subject + preview lines per email
→ 4 blogs/month
→ 1 round of revisions
→ Slack communication
Price: £1599 p/m
Timeline: 3 month minimum retainer
And not only does all this mean you’ll have more time to be buried in your clients manuscript, but:
Your audience starts choosing YOU specifically, not just any writing coach or editor
Your emails and blogs actually get replies because you’ve given your audience stories and/or topics to engage with
Your content becomes recognisable, solely on the fact that it now sounds like you and actually has *personality*
You start attracting clients who get your weird jokes and the fact that you have ZERO filter (it’s literally why they want to work with you)
You no longer feel like you’re ‘pretending’ being online because your content and how you’re showing up through it actually matches who you are
Long-form content becomes the easiest, breeziest part of your month instead of that “I should really do this, but I cba” task.
Here’s how it would work..
[step one]-
Because I’ve gotta get into your mind to be able to think and write like you, I’ll send over a Tone of Voice and Writing Style Questionnaire which will basically ask about you, your business, your favourite words and phrases, content preferences etc.
I’ll also ask you to send over a 5 min voice note (but you will never catch me complaining if you want to ramble for longer) where you can talk about literally anything—your weekend plans, your dog’s new coat, what you bought from Aldi middle aisle—so I can get to know how you speak and think.
[step two]-
Every first Monday of the month I’ll be sending you a Slack reminder saying your content ideas are due tomorrow (first Tuesday of the month). We’ll have a Slack thread for each blog/email where you can talk about its topic and the purpose of the piece.
Then I take that, plus any gossip or stories you’ve shared in our voice notes, your personality, energy and anything else I pick up from working alongside you, and start writing your content.
[step three]-
On the last Monday of the month, I’ll deliver all your content to you. I’ll put it all in our shared Google Drive folder and send you a message in Slack too. You then have 48 hours to nosey your way through it and request any feedback if needed.
If any adjustments are needed, I’ll get them done by the end of that week. Then your content is done and ready to post when and as you please :)
So, who’s the one doing all this weaving of words and stealing of personalities?
This is the part where I’m supposed to list my credentials and talk about how cool I am. And sure, I could do that (I mean, I have written questionable fanfiction through my teenage years and later moved into proofreading and ghostwriting for indie authors).
But honestly? The biggest reason I do this is because it gives me an excuse to buy more books. Occupational hazard, really.
And the heart of the matter is that I just friggin’ love writing. It’s the thing that brings me the most joy and contentment. And if I can use that skill to help the people I admire most—author-supporters like you—then it feels like a win-win.
I’m also a firm believer that fully outsourcing your content NEVER ends well when it comes to connecting with your audience.
Which is why my business—and this offer—is all about collaboration, not outsourcing. When we create your emails and blogs, we’re tag-teaming it.
My job will be:
Translating your yaps into written, not so rambley content
Making sure the content is drowning in your amazing personality
Proving there’s a whole human running your brand
Threading in the real-life bits that builds connection
Your job will be:
Sending me your voice notes each month
Picking the topics and the goals of each content piece
Catching me up on your life so I’ve got stuff to stitch into your content
Chillin’ until I send your content back to you for review
Still got some questions? Let me see if I can guess them...
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Absolutely!
You can send long form recordings to me at the start of the month (think, YouTube videos, podcast episodes, IG Lives, masterclasses, etc.) and I’ll turn them into multiple blogs and emails for you.
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There’s two reasons I ask for you to share your content topics and chit chat to me through voice notes:
1) To make it easier for you. You can record voice notes while shopping, folding laundry, picking the kids up from school etc. It’s a great way to just chuck me a quick message about your content topics/life, even when you’re busy.
2) Voice notes let me hear how you naturally speak, which then helps me write more authentically like you. And speaking usually means you ramble more which is GREAT, because that tends to result in you sharing more bits and bobs that I can weave into content.
But at the end of the day, I’m not going to force you, lol. If messaging is better for you, then that’s what we’ll do!
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Nope, not necessarily! Storytelling is the best way to connect with readers, so I’ll always use it where it works. But sometimes a straightforward update or newsletter does the job just as well.
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Totally fine. How vulnerable or open you get throughout your content is entirely up to you. Some of you will be happy sharing your dating life in vivid, vivid detail, some of you would rather just stick to the surface level stuff like your favourite Starbucks order—both work. I’ll make the most of whatever you’re happy to share.
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In your Client Portal, you’ll find an ‘add-on services’ form listing extra writing options. So, if you need extra emails or blogs, just select ‘extra email’ or ‘extra blog,’ and it’ll generate an invoice for you to pay, then I’ll get notified—easy peasy lemon squeezy.
Because these add-ons have a month’s turnaround, you’ll need to think ahead. For example, if you know you’ll need extra blogs in June, make sure to pay and send over your content topics at the start of May (it takes a month to create and hand over the content).
If you forgot to prep ahead, no worries! Just check in with me first to confirm I have capacity before paying.
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Yes, but this is an additional cost each month. It covers me putting your content into your email/blog platforms (as well as writing meta descriptions, alt text for images, internal linking etc) and the scheduling them for a later date.
This add-on will be in your proposal that you receive after enquiring so you can either select it or not, it’s completely up to you!
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I can write whatever email style you like. If you lean more towards the long, story-led emails, that’s what we’ll do. If you like to have more of a newsletter style with different interactive sections, we’ll do that.
When we start working together, we’ll have a chat about the general layout and structure of your emails and come up with a plan together.
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Look, we’re gonna be friends. And you’re going to message me just like you would a friend. Which means I want updates on your love life, gossip from your neighbours, your meltdown because Tesco doesn’t have your fave meal deal wrap etc.
I have a Client Lore file so when you ramble about things that I think could be good for content, I write it down. And then, when I write your content, I see if there’s something from your lore file, like a story or a detail about you, that I can weave in as a connection point with your readers.
Still not sure if this retainer is right for you?
In all honesty, my Content Writing Retainer is built for anyone involved in the book world. As long as you want story-driven and personality-packed written content, yet don't want to actually write it yourself, this retainer is going to be the best decision you've ever made.
But if we were to get specific, here are some examples:
Writing coaches
Developmental editors
Book launch strategists/consultants
Ghostwriters
Book mentors
Publishing coaches
Well, you've made it all the way down here which means one of two things:
1. You’re my mum, or
2. You’re basically ready to team up
So, if you’re still sat there thinking “I like the sound of this but I have a few questions / I want to make sure Olivia's not a massive weirdo / I'm unsure what tier suits me best, just pop me a message and we can have a chit chat.
But if you're raring to go, you know where to head next ↓